Hello, I'm Nick Ferrando
Web App Developer since 2006. Specializing in fast and professional applications as well as in video-on-demand architectures, and advanced FFmpeg implementations.
About me
Nick Ferrando is an author, composer, video producer as well as a senior developer whose career stands as a testament to the power of transcontinental influence. Born to an American mother and Italian father, his journey began at the age of 14, studying contemporary Jazz in the heart of Los Angeles before becoming one of the youngest Italian musicians and dance producers ever to reach the European charts across the biggest European record labels.
A loyal Mac user since 1993, Nick remains committed to balancing creative storytelling with the technical rigor of modern development.
Technical Expertise
Frontend & Interaction
- React/Astro/Next.js
- Core Web Vitals & Performance Optimization
- Tailwind CSS & Modern UI Architecture
Logic & Edge Systems
- Cloudflare Workers
- MCP Servers
- Node.js & Serverless APIs
- MySQL & Vector Databases
Platforms & CMS Architectures
- WordPress Ecosystem
- Shopify
- Custom PHP / MySQL Application Engineering
- Enterprise CMS Migration & Scaling
Marketing & Advertising
- Programmatic
- Social Ads Planning and Administration
- Content+Copy Creation and Consulting
- ADS Analytics and Budget Optimization
Video & AI Engineering
- FFmpeg Pipelines & VOD Architectures
- Programmatic Video and Automation
- Agentic RAG & AI Integration workflows
- Professional Post-Production (Adobe CC/DaVinci Resolve/FinalCutPro/LogicPro)
- Broadcast-to-Web Encoding optimization
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